What if your business was built for success?

What if it was a Better Built™ Business?

Finance you can trust, operations that deliver, and sales you can forecast, all under a leadership team that runs the business without you in every room.

30 minutes with Karen Gill. You leave with the two or three things to build first.

Sound familiar? Now see it fixed.
The roof, today

Leadership held up by one person

Every decision still runs through you, priorities change every week, and the same issues come back every month.

The roof

Better Built™ Leadership

A leadership team that runs the business on one plan, owns its seats, reviews the same numbers every week, and solves issues in order, so the three pillars work as one.

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1

Finance

Today: Numbers that arrive late

The close drags into the third week, cash surprises you, and meetings start with arguments about whose number is right.

  • Financials arrive after decisions are made
  • Cash is a surprise, not a forecast
  • Margin is known only in total

Better Built™ Finance

Numbers you trust

Your books close in days, not weeks, and every manager gets a report they use to run their area. You know your cash position 13 weeks out, you can see margin by product and customer, and every number comes from one source everyone trusts.

  • Month-end close finished in days, on a set calendar
  • A 13-week cash forecast updated every week
  • Margin visible by product, customer, and channel
  • Each measure defined once and used everywhere
  • A budget and forecast the leadership team owns
2

Operations

Today: A plan nobody shares

Sales, operations, and finance each run their own plan, and the gaps show up on the floor and in the warehouse.

  • Stockouts and overstock at the same time
  • Counts that never match the system
  • Payables that are always behind

Better Built™ Operations

Plans that deliver

Sales, operations, and finance work from one plan. Customers get what they ordered when it was promised, the system matches what is on the shelf, and the floor knows what it is building next week. Purchasing runs on process, not phone calls.

  • A monthly sales and operations plan that ends in decisions
  • Inventory accuracy measured weekly, and counts that match
  • Clean SKUs, bills of materials, and item master data
  • On-time, in-full delivery tracked and owned
  • Purchase orders, receipts, and invoices matched before anyone is paid
3

Sales & Marketing

Today: Growth you cannot predict

Sales swing month to month, the catalog keeps growing, and the biggest accounts live in one person's head.

  • Revenue you cannot forecast
  • Too many SKUs, unclear margins
  • A CRM nobody keeps current

Better Built™ Sales & Marketing

Predictable growth

You know who your best customers are and why they buy from you. The pipeline is visible and forecastable, pricing protects margin, and growth comes from a repeatable process instead of one or two relationships.

  • A defined target customer and a clear reason to choose you
  • A pipeline with stages, owners, and a forecast operations can plan against
  • Pricing and product mix reviewed against margin
  • A CRM the whole team uses, not one person
  • Sales measures on the weekly leadership scorecard

Companies we have worked with

  • Keithly-Williams
  • G.S. Dunn
  • Prime Time Produce
  • Kimsa Fresh
  • Red Rock Ranch
  • Accomazzo Generations
  • Hollis Brothers
  • Benton Bank
  • Big Brain Buzz

The 30-Day Kickstart

Construction starts in week one.

Every engagement opens with a 30-day kickstart that starts on the pillar that needs the most work. When Better Built™ Leadership is part of the engagement, as we recommend, those 30 days also put the roof in place.

Week 1

Survey the site

Agree with the CEO on the outcomes to measure and the first thing to fix.

Week 2

Launch Day

Your team drafts who owns what, sets priorities, and starts a scorecard with cash on it.

Week 3

First weekly meeting

With us in the room. The process behind your biggest problem is mapped and given one owner.

Week 4

First fix underway

The fix is moving, its measure is on the scorecard, and the next 90 days are planned.

Who you will work with

Operators who have sat in your seat.

Karen Gill created Better Built™ and leads every engagement. 25+ years as a hands-on operator in CFO, COO, and strategic advisor roles, with more than $2B in transactions. Fifth-generation Arizonan with family farming roots.

Karen Gill
Karen GillFounder & President
Angie Haak
Angie HaakOperations & Supply Chain
Rachelle Antinetti
Rachelle AntinettiLeadership
Ana Fontanes
Ana FontanesFinance

“Within days she had mapped our structure, spotted redundancies.”

Director of Operations, fresh produce company
OperatorsNot career consultants
In the roomEvery week, not a deck
Rooted in agGrowers to distributors

Questions

Before you book

What happens on the 30-minute call?

You walk us through what is on your desk. We ask how the work flows, who owns it, and how it is measured, then tell you the two or three things we would build first and whether we are the right fit.

Do we need all of it?

No. You can start with Finance, Operations, or Sales & Marketing on its own. We recommend including Better Built™ Leadership, because it ties the three pillars together and keeps the fixes in place after we leave.

What does it cost?

Pricing depends on scope. Most engagements begin with a paid assessment and continue on a flat monthly fee. We cover the investment on the first call.

How long does it take?

You see progress in the first 30 days. Full engagements run up to 24 months and end when your leadership team runs the business this way without us.

Who is it for?

Owner-led companies, primarily $50M to $500M in revenue, in agriculture, food and beverage, manufacturing, and distribution. We also work with smaller and larger companies.

Let's look at your blueprint.

What would a Better Built™ version of your business look like?

Thirty minutes. You leave with the two or three things to build first, whether or not we work together.